PEACE, LOVE, & BELLY RUBS!
PEACE, LOVE, & BELLY RUBS!
statement from the family estate of dj svnny
To all the beloved fans, friends, and supporters of DJ Svnny:
On behalf of the family estate of DeAndre Haynes, known to the world as DJ Svnny, we are deeply moved by the outpouring of love and support you've shown during this time. DJ Svnny was more than an artist and visionary; he was a proud son, brother, and friend whose joy and creativity brightened every space he entered.
Born and raised in Oakland, California, DJ Svnny took immense pride in his roots. He carried the spirit of his hometown with him everywhere he went, often expressing it with his favorite saying, "Yeee!" His love for family, music, and community was central to who he was. An avid fan of Michael Jackson, DJ Svnny admired the King of Pop’s influence, artistry, and energy, which inspired his own journey in the music world.
One of the guiding forces in DJ Svnny’s life was his favorite scripture, Philippians 4:13: "I can do all things through Christ who strengthens me." This belief in perseverance and strength was at the heart of everything he accomplished, from his creative projects to the way he lived his life with unwavering positivity.
As we move forward, we are committed to keeping DJ Svnny’s legacy alive. His vision for Belly Rubs, Ent. will carry on, as we uphold his spirit of "Peace, Love, and Belly Rubs" in everything we do. His memory will forever be a beacon of love, creativity, and community.
Thank you for your continued support and for helping us keep DJ Svnny’s light alive.
With heartfelt appreciation,
The Family Estate of DJ Svnny
Peace, Love, and Belly Rubs
Alongside the "Svnny Got the Juice" collection, Belly Rubs, Ent. continues to push boundaries, combining bold streetwear with a purpose. Each piece from the collection represents the dynamic spirit of DJ Svnny D—whether it's a Yeee hat or a Svnny Got the Juice tee, it serves as a reminder to stay true to oneself, support others, and spread good energy.
The goals and objectives of Belly Rubs, Ent. are to ensure that DJ Svnny D's legacy endures by empowering the next generation of creatives, giving back to the community, and celebrating diversity through every project and product released. The brand strives to inspire not only those in the music world but everyone who believes in the transformative power of art and connection. By wearing Belly Rubs, Ent. gear, fans aren’t just repping stylish streetwear—they’re joining a movement of unity, positivity, and creative expression.
As the brand grows, it remains committed to creating opportunities for collaboration, artistic innovation, and fostering environments where everyone feels welcome. Whether you’re rocking the "Yeee" hat, the "Svnny Got the Juice" tee, or any of the exclusive collections, you’re helping to carry forward the passion, energy, and impact that DJ Svnny D left behind.
svnny got the juice & The yeee!
At the heart of Belly Rubs, Ent., founded by DJ Svnny D, lies a movement built on creativity, community, and culture. Belly Rubs, Ent. represents more than just fashion or music—it embodies the values of Peace, Love, and Unity, principles that DJ Svnny D, aka DeAndre Haynes, held close throughout his career. The brand’s mission is to uplift underrepresented voices, foster a sense of belonging, and celebrate the intersection of music, art, and community.
One of the most iconic items to emerge from Belly Rubs, Ent. is the "Yeee" trucker hat, a symbol of DJ Svnny D’s vibrant energy and connection to the culture. This isn’t just any hat—Ice Cube himself showed support for the brand by proudly holding up "The Yeee", recognizing its importance as part of DJ Svnny D’s legacy. The hat has since become a staple for fans, a mark of solidarity with the Belly Rubs, Ent. movement, and a way to carry forward Svnny D’s vision for a positive, inclusive community.
thank you for joining us!
We appreciate you.
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Founder
DeAndre "DJ Svnny D" Haynes was a visionary DJ, entrepreneur, and creative force who left an unforgettable mark on the music world. Born in California and later rooted in Nashville, DJ Svnny D’s electrifying performances and infectious spirit united people through the power of music. Founder of Belly Rubs Ent., he championed local artists, interviewed stars, and spread his "Peace, Love, and Belly Rubs" mantra wherever he went. Though he passed away at the age of 31, his legacy continues to inspire communities and music lovers around the world.
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President/CEO
Devohn Moore, DJ Svnny D's brother, is a talented artist and musician from Oakland, CA. After working with the New Orleans Pelicans as a member of the Pel Squad, Devohn is currently focused on furthering his career in music, through education obtaining his Music Arts and Business degree. With a passion for creativity and community, Devohn carries forward the legacy of his brother while making his own mark in the music world.
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Chief People & Entertainment Officer
With over two decades of experience, Aisha Chiapetta brings a wealth of expertise to Belly Rubs Ent. Having held key management roles at some of the world’s top technology firms, including Facebook, Twilio, Inc., Salesforce, and Side, Aisha has built a reputation for leadership and innovation. Now, as the Chief People & Entertainment Officer, Aisha continues her mission of supporting and empowering others, while carrying forward the legacy of her son, DJ Svnny D, by fostering community, creativity, and connection through the Peace, Love, and Belly Rubs mantra.